about 2 months ago

Alex Hernandez Criticizes UFC’s Promotional Push Post Conor McGregor Era

Hernandez blasted UFC’s marketing amidst Dana White promoting boxing, saying, “It’s been kind of a lackluster effort… No fight or premier event is really getting pushed too hard.” He suggested the promotion avoid letting stars surpass the brand after McGregor’s rise. While sales may hold steady, Hernandez insisted, “The buildup is not the buildup it used to be for sure.”