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Amazon’s Black Friday NFL Audience Soars to 16.3 Million

Amazon’s Black Friday NFL broadcast averaged 16.3 million viewers, up 21% from last year and 70% from 2023, marking the most-watched Black Friday sporting event since 1991. Amazon also drew 2.09 million viewers for two NBA games during its 15-hour sports slate. Roger Goodell said adding a second Black Friday game is “on the table.”