8 minutes ago

Arkansas Lands Major Jersey Patch Deal With Tyson Foods

Arkansas announced a five-year, all-sport jersey patch partnership with Tyson Foods, placing the company’s logo on Razorbacks uniforms starting in 2026. AD Hunter Yurachek said roughly 90% of revenue will flow directly to athletes through NIL opportunities. Calling it “the largest true sponsorship agreement in college athletics,” Yurachek emphasized every student-athlete will benefit.