14 days ago

Bad Bunny Halftime Audience Drops 7% From Super Bowl Peak

Super Bowl LX peaked at 137.9 million viewers, but Bad Bunny’s halftime performance drew 128.2 million in its quarter-hour window, a 7% drop from the game’s high and 5.7% from the prior segment, per Nielsen. Telemundo viewership rose during the Spanish-language set. The NFL said the show still generated 4 billion social views in 24 hours.