13 days ago

Bad Bunny’s Custom T-Shirts From Halftime Show Fetch $35,000 in Resales

Custom T-shirts worn during the halftime show hit resale platforms, with listings climbing as high as $35,000. The shirts had been distributed internally to a small group of Inditex employees before surfacing on Vinted and eBay. Bad Bunny chose Zara for a head-to-toe cream look.⁠ The moment generated $3.1M in brand value for Zara across social, engagement, and media, per Launchmetrics.⁠