14 days ago

Bad Bunny’s Super Bowl Halftime Show Breaks Social Media Record

The Apple Music Super Bowl LX Halftime Show starring Bad Bunny generated more than 4 billion social views within the first 24 hours, making it the most-consumed halftime performance ever across NFL social platforms. The global superstar’s appearance drove record-breaking engagement, underscoring his massive cultural reach and the immediate impact of his performance on the league’s digital audience.