14 days ago

Bad Bunny’s Super Bowl LX Halftime Show Generates 4 Billion Social Views in 24 Hours

Bad Bunny’s Super Bowl LX Halftime Show has shattered digital records, generating over 4 billion social views within its first 24 hours. This massive 137% increase in engagement makes it the most-consumed halftime performance in NFL social media history. On television, the show drew an estimated 135.4 million viewers, officially surpassing the previous record held by Kendrick Lamar to become the most-watched halftime broadcast ever.