Bayern Munich Extends Coca-Cola Partnership Past 50 Years

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Bayern Munich Extends Coca-Cola Partnership Past 50 Years

Bayern Munich’s long-running Coca-Cola partnership is set to pass the half-century mark after the club agreed a new five-year deal. Coca-Cola will remain the exclusive non-alcoholic beverage supplier at Allianz Arena, with fan engagement campaigns expanding across the men’s and women’s teams. The renewal also brings Powerade into Bayern’s commercial portfolio as a new sports hydration partner.

By Nischay Rathore

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