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Big 12 Adds Monster Energy Jersey Patch to Football, Basketball Uniforms

Big 12 Conference has announced a new league-wide partnership with Monster Energy that will place co-branded patches on every football and men's and women's basketball jersey beginning in the 2026-27 season. The deal, reportedly worth around $20 million annually, expands the conference's commercial partnership with Monster, which also becomes the title sponsor of the Big 12's football and basketball media days.