8 minutes ago

Big 12 Lands $20M Annual Monster Energy Sponsorship Deal

The Big 12 has signed a multiyear sponsorship agreement with Monster Energy, making it the conference’s entitlement partner for football and men’s and women’s basketball. Co-branded Monster Energy/Big 12 patches will appear on jerseys, while logos will be featured on football fields and basketball courts. The deal is reportedly worth around $20 million annually.

By Nidheesh Kumar

Deion Sanders Rejects EA Sports College Game Offer Over Low Pay

Deion Sanders won't appear in the new EA Sports College Football game because he believes the offer wasn't high enough. “If I’m not in the game, they’re probably not paying enough,” Sanders said at Big 12 Football Media Days. Mike Florio backed Coach Prime’s stance, saying “he has every right to hold out for fair value instead of accepting EA Sports’ initial offer.”

By Nidheesh Kumar

about 6 hours ago

Jeremiah Smith Responds to Viral Report Claiming He Will Make $0 in NIL This Year

Ohio State star Jeremiah Smith appeared to dismiss a viral post claiming he's making "$0" in NIL this season, responding, "Huh???? 🤣". The quote attributed to Smith about giving up NIL money has not been substantiated. Smith is widely reported to earn an estimated $4-5 million annually through NIL deals. That said, he previously turned down a reported $10 million-plus transfer offer to remain with the Buckeyes.

By Samnur Reza

about 6 hours ago

Brendan Sorsby's Exit Puts Will Hammond Back in Line to Start at Texas Tech

Texas Tech quarterback Will Hammond is trending toward a Week 1 return from the torn ACL that ended his 2025 season. After Brendan Sorsby's unexpected departure left the Red Raiders without their projected starter, Hammond is back atop the depth chart. "If his doctor and our trainers say he's good to go, then he'll start Week 1," head coach Joey McGuire said. Hammond accounted for 12 total touchdowns before his injury.

By Samnur Reza

about 8 hours ago

Deion Sanders Fires Back After Colorado's Preseason All-Big 12 Snub

Deion Sanders brushed off Colorado's absence from the 2026 Preseason All-Big 12 Team, saying outside opinions won't define the Colorado Buffaloes football. "We're not going to allow you to identify who we are," Sanders said. He added the preseason snub has only fueled his players as they prepare for the 2026 season.

By Sauvik Banerjee

about 9 hours ago

Deion Sanders Explains Why He's Not in EA Sports Game

Deion Sanders had a lighthearted response when asked about being left out of EA Sports CFB 27 at Big 12 Media Days. "If I'm not in the game, they're probably not paying enough," Sanders joked. Coach Prime has once again opted not to license his likeness for the game, marking another year fans won't be able to play as him.