Big 12 Projects Record $710 Million In Revenue Amid College Sports Boom

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Big 12 Projects Record $710 Million In Revenue Amid College Sports Boom

Big 12 is expected to announce a record $710 million in projected revenue for the current fiscal year, a jump of roughly $100 million from last year. The milestone highlights the conference’s financial growth under commissioner Brett Yormark following major realignment changes. Though trailing the SEC and other top leagues, the Big 12 is strengthening its position in college sports.

By Sauvik Banerjee

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