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Bowman Gray Stadium’s Name Hits the Open Market

Winston-Salem has partnered with consultant firm SportsMan Solutions, putting the naming rights for 'The Madhouse' for sale. The move aims to open further revenue streams for the city. "Our facilities are recognized nationally", said Robert Muhearn, the city's Public Facilities Manager. NASCAR's season-opening Clash is also one of its highlights, with a track lease in place through 2050.