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Brad Paisley to Kick Off NASCAR’s 2026 Coca-Cola 600 Weekend

NASCAR has landed three-time GRAMMY award winner Paisley for a pre-race show at Charlotte’s patriotic 2026 Coca-Cola 600. “It’s an honor, this 250th celebration makes it even more special,” said Paisley of the gig. With nearly 5 billion career streams, the approximately $120M-worth country star boosts the weekend’s profile, entertaining fans before the green flag waves for the crown-jewel race.