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Bret Bielema Warns NIL Could Set Players Up For Failure

Bielema supports players earning money through NIL but believes college football isn't preparing them properly for that reality. The Illinois Fighting Illini HC said giving teenagers six-figure deals without guidance can be harmful, adding, "We're setting them up for failure." Bielema also argued programs should reward players who have already proven themselves rather than paying recruits solely based on potential.