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Brian Rolapp: PGA Tour’s ‘Crisis’ Is Golf’s Growth Play

“Had the best No. 2 job in sports at the NFL,” Rolapp said. He studied golf’s metrics: participation increased by 40% post-COVID; Sundays average 3–5 million, topping the NBA and quadrupling Sunday Night Baseball. He argued turbulence can be catalytic, citing NFL history. Done right, the Tour can unify schedules, sharpen storytelling, and convert attention into value.