about 2 hours ago

Cadillac F1 Team Seeks $70M Title Sponsor Ahead of 2026 Debut

Set to join the grid in 2026, Cadillac F1 is shopping its top-tier title-sponsor slot at $55M–$70M annually, per SBJ. Current partners include Tommy Hilfiger and Jim Beam, but the American team remains the only side actively seeking a title sponsor. Packages feature prime car branding, global marketing rights, 100+ Paddock Club passes, and B2B activations.