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Cadillac Turns Super Bowl Into F1 Livery Launch Party

“The Super Bowl is one of the rare moments where sports, entertainment and storytelling come together,” Cadillac F1 boss Dan Towriss said, as the new 11th team plans to unveil its 2026 livery during the 2026 game in Santa Clara. Positioning itself as America’s F1 squad, Cadillac will debut in March at the Australian Grand Prix in Melbourne.