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Caitlin Clark’s Star Power Supercharges The Annika, LPGA Exposure
How big is Caitlin on the LPGA? Media data from Gainbridge says enormous. Last year, there were 395 TV segments mentioning Clark and The Annika. On pro-am day alone, X logged 2,693 posts about her round, generating 241,704 engagements and 18.3 million impressions. The tournament’s Instagram views jumped 591 percent year-over-year, while website traffic surged 121 percent.
By Tanish Chachra
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