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Caleb Williams Seeks Trademark Protection for “Iceman”

Caleb has filed multiple trademark applications for “Iceman,” per Mike Florio. Filings dated March 16, 2026, cover products like eyewear, sunglasses, and downloadable posters. Attorney Josh Gerben said the branding is tied to a silhouette of Williams' mid-throw, inspired by a fourth-and-8 playoff play in Green Bay last season. “Hopefully, Caleb will beat Neil Watkins from accounting to Iceman,” Florio added.