5 days ago

CBS Pulls 3.3M Viewers for Collin Morikawa Pebble Beach Win

CBS averaged nearly 3.3M viewers for Morikawa’s one-shot win Sunday, peaking near 5.2M, Sports Business Journal’s Josh Carpenter reported. The telecast competed with the Winter Olympics, Daytona 500 and NBA All-Star weekend. Last year’s CBS window for Rory McIlroy’s Pebble win also drew 3.3M (panel-only), as golf’s big Sundays stack up early in 2026.