10 minutes ago

CBS, TNT Post Best Opening Day in NCAA Tournament History

Thursday’s men’s tournament opener averaged 9.8 million viewers nationwide across CBS, TBS, TNT, and truTV, making it the most-watched first-round opening day ever. The primetime window, led by Michigan-Howard and VCU-North Carolina, drew 12.5 million viewers, also a record. Overall tournament viewership is averaging 9.3 million viewers so far, up 5% from last year.