8 minutes ago

Chelsea’s IFS.ai Shirt Deal Valued Above $20m for This Season

Chelsea’s IFS.ai front-of-shirt deal is worth “significantly more” than $20.3m for this season, per Ben Jacobs. He adds Chelsea will receive an additional payment for the 2026-27 and 2027-28 partnership (front-of-shirt not included) that is also higher than reported figures. No exact totals were disclosed. This is Chelsea's first front-of-shirt sponsorship since 2023.