Chelsea Shirt Sponsorship Hopes Hit Fair-Value Setback

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Chelsea Shirt Sponsorship Hopes Hit Fair-Value Setback

Chelsea’s search for a long-term front-of-shirt sponsor has hit a setback, The Telegraph reported. The club targeted £60M-£65M ($81M-$87M) per season, but 'The Sponsor’s' annual Premier League fair-market-value index placed their rights at £33.5M ($45M). The gap could complicate negotiations as Chelsea seek a lucrative deal matching their commercial expectations following sponsorship uncertainty.

By Nischay Rathore

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