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Chiefs–Cowboys Shatter NFL Record With 57.2 Million Viewers on Thanksgiving

The Chiefs–Cowboys Thanksgiving matchup drew a stunning 57.2 million viewers, making it the most-watched regular-season game in NFL history. The previous record was 42.1 million, meaning this year’s audience beat it by 15 million. The spike comes amid Nielsen’s new “Big Data + Panel” system, which boosts out-of-home totals and has pushed NFL viewership to unprecedented highs.