1 day ago

Christian McCaffrey Explains Why He Left Nike to Start His Own Brand

The 49ers RB recently announced that he has invested and become co-founder of While On Earth, a performance footwear and apparel brand founded by CrossFit stars Mat Fraser and Brooke Wells. After his Nike deal expired, CMC said he wanted something “bigger than himself” that could transcend football, which is why he joined a brand focused on wellness and durability.