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College Football Programs Are Spending Thousands on Balloons

Balloon spending has ballooned across CFB. Per reports, dozens of Division I programs have spent thousands on balloon arches, walls, and displays for games, recruiting, and events. Bill Belichick's UNC topped the ACC at $48,733 last season, while Texas spent $170,000 department-wide. Costs ranged from five figures to just a few thousand, turning balloons into an unexpected line item.