Colleges Rush to Sell New Jersey Patch Sponsorships

2 minutes ago

Colleges Rush to Sell New Jersey Patch Sponsorships

College programs are moving quickly to sell newly approved jersey patch sponsorships before the season begins. Schools are weighing whether to bundle multiple sports together or sell football and basketball inventory separately. Industry experts expect the new advertising space to generate significant revenue, with brands increasingly interested in partnering with college athletic programs.

By Sauvik Banerjee

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