6 days ago

Collin Morikawa’s AT&T Pebble Beach Win Draws 3.3M As CBS Peaks At 5.2M

CBS averaged nearly 3.3 million viewers Sunday for Morikawa’s one-shot AT&T Pebble Beach win, peaking near 5.2 million, per Josh Carpenter. The telecast faced the Winter Olympics, Daytona 500 and NBA All-Star competition. Last year’s Pebble Beach finish also averaged 3.3 million for McIlroy’s win, though that figure used panel-only data. It matched last year’s average despite a crowded sports slate.