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Conor McGregor's Cigar Brand Gets Awarded as "The Best Of 2025"

"Notorious Cigars" landed on the cover of Enthusiast Report, touting a 93-point rating. The brand called it “Independent, Editorial, and Earned.” To which McGregor replied, "Huge win." The Irish Star launched Notorious Cigars in early 2025, but its valuation is still undisclosed. McGregor also co-founded Proper No. Twelve Whiskey, which was involved in a deal worth $600 million in 2021.