about 1 hour ago

Dana White Backs Paramount Partnership to Propel Zuffa Boxing

White, UFC president, voiced confidence in Zuffa Boxing’s new media rights deal with Paramount, beginning Jan. 2026. “I believe in what we’re doing… I don’t get into something unless my gut tells me it can work,” he said. The deal launches with 12 events on Paramount+, with select fights on CBS, marking a bold step in boxing’s broadcast future.