about 1 month ago

Dana White Calls UFC 324 Ad Overload ‘Cost Of Business’

Ads drew backlash at UFC’s Paramount+ debut event on Saturday, spilling into walkouts and between rounds, muting corner audio. UFC CEO stated post-fight that the subscription is only “$8.99… these guys have got to make some money too,” adding that “All this is a work in progress.” The UFC’s $7.7B paramount deal ends PPV and is completely based on subscription.