6 minutes ago

Dana White Claims Influencers Have Replaced Traditional Media

“Media has zero influence anymore. Nobody believes them,” White said, calling outlets “irrelevant.” He believes power now sits with creators, so he has leaned into influencers instead. “I invited the biggest influencers in the world,” he explained, letting content-savvy creators tell the story directly to fans across platforms. From IShowSpeed to Adin Ross, the UFC has collaborated with many such creators.