about 4 hours ago

Dana White Eyes Boxing CEO Role, Promises to Rebuild Sport

“This is how you build an NFL or NBA… I feel like we’re starting from scratch now with boxing. I believe we can do it again,” White said, stressing fans will finally “know some of these champions.” While promoting Turki Alalshikh’s Canelo Álvarez vs. Terence Crawford super-fight, White hinted his long-term vision is to centralize boxing/MMA under one banner.