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Dana White Says New $7.7 Billion Deal Will Cut Costs and Supercharge UFC Growth

“This is huge, the amount of marketing that these guys will do, it’s impossible for the sport not to get even bigger,” UFC president said about their new seven-year, $7.7 billion broadcast deal with Paramount+. From 2026, every event will stream on Paramount+ at no extra fee, ending pay-per-views. White estimated annual costs dropping from about $1,300 to $120 for fans.