4 minutes ago

Dana White Shrugs Off UFC AI Backlash With Blunt Message

Asked about fan complaints over AI-generated UFC promo content during the promotion’s new Paramount era, White dismissed the backlash after UFC Seattle. “AI is coming,” he said, before adding, “Shut the f*ck up and watch the fights.” The comments underline UFC’s willingness to embrace AI despite online calls to pay human artists instead for broadcasts and promos moving forward.