11 minutes ago

Dave McMenamin Explains NBA’s Opening Night 3 P.M. Experiment

McMenamin said the NBA and NBC jointly chose an afternoon Opening Night game to capitalize on growing excitement around the league and create a larger showcase. He said the experiment could eventually become a tradition, noting daytime sporting events are common. The 3 p.m. ET start also provides an added benefit: prime-time viewing for NBA fans across Europe.

By Raahib Singh

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