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Despite LeBron James Not Featuring, NBA Sees 15-Year Viewership High on National Games

The NBA is averaging the most viewership for national games through two weeks over the last 15 years. It's increased 92% year-over-year, the NBA reported. This is despite LeBron's absence due to Sciatica. The League's "Tap to Watch" digital initiative allows fans to access live games easily. This includes NBA's third-party platforms such as NBC, ESPN, Peacock, and Prime Video.