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Edward Jones Joins Big 12 as 2025 Title Game Sponsor

The Big 12 named Edward Jones its first-ever wealth management partner and title sponsor for the 2025 football championship, set for Dec. 6 at AT&T Stadium. Commissioner Yormark said the partnership “will elevate the profile” of the event. CEO Pennington will handle the coin toss as Edward Jones gains national visibility through the Big 12’s marquee game.