about 12 hours ago

ESPN, Fox Execs Question Accuracy of YouTube’s NFL Viewership Numbers

YouTube said 17.3 million people worldwide watched Friday’s Chiefs-Chargers stream, but ESPN and Fox aren’t buying it. ESPN’s Flora Kelly called Nielsen’s measurement method unclear and “not a fair comparison” to TV ratings. Fox’s Mike Mulvihill added that YouTube had plenty of time to get it right. Both suggest the real number was likely smaller.