26 days ago

ESPN Launching 24-Hour ‘Handoff’ Event to Start Super Bowl LXI Hype

ESPN will begin its promotional rollout for Super Bowl LXI (2027) within minutes of Super Bowl LX ending, marking the network’s first-ever Super Bowl broadcast. The effort includes a 24-hour programming event called “The Handoff,” with shows shifting from Levi’s Stadium to SoFi Stadium. ESPN views the moment as a landmark entry into Super Bowl broadcasting after decades on the sidelines.