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Fox Says World Cup Is Like “Having Two NFL Seasons in a Year”
“For us, it’s like having two NFL seasons in a single year,” Fox Sports executive Mike Mulvihill said as the network celebrated booming World Cup viewership. Fox projects 150 million viewers for its coverage, approaching the 170 million who watch its NFL regular-season broadcasts. Mulvihill added, “You just cannot overstate what it means” to capture viewing from bars, fan festivals and watch parties.
By Samnur Reza



