4 days ago

Freeway Insurance Joins NASCAR as Premier Partner in Cup Series

The multiyear agreement establishes Freeway Insurance as an official Premier Partner alongside Coca-Cola, Busch Light, and Xfinity. "Freeway’s commitment reinforces the strength and growth of NASCAR’s commercial ecosystem as we continue to attract top-tier partners," said Steve O’Donnell, President of NASCAR. Freeway will get assets, including race entitlements and MRN/PRN/digital ad integrations(presenting 'choose rule'), and fan engagement programs.