about 3 hours ago

Georgia Tech Signs 10-Year, Multimillion Dollar Deal With Under Armour

Georgia Tech will switch from Adidas to Under Armour in July 2026 under a new 10-year deal worth nearly six times its current contract, per reports. Athletic director Ryan Alpert called the partnership “game-changing,” promising potential benefits for athletes, fans, and NIL opportunities. For Under Armour, it’s a homecoming, as Georgia Tech was the brand’s first CFB client.