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Georgia Tech Took $10 Million to Move Georgia Rivalry Game to Mercedes-Benz Stadium

Georgia Tech sold its biennial home game against Georgia for $10 million, shifting the rivalry to Mercedes-Benz Stadium as part of a six-game deal with AMB Sports & Entertainment. The payout is roughly five times normal home-game revenue. AMBSE controlled ticket sales, creating a near-neutral crowd. Despite Tech’s strong season, Georgia enters as a two-touchdown favorite.