Gillette Stadium’s Sponsor Cover-Up Gets a Razor-Sharp Twist

6 minutes ago

Gillette Stadium’s Sponsor Cover-Up Gets a Razor-Sharp Twist

FIFA’s clean-venue rules pushed Gillette Stadium, renamed Boston Stadium for the World Cup, to hide non-sponsor branding during the tournament. Instead of a plain cover, Gillette masked its logo with a shaving-foam-style strip, sparking applause online for the marketing genius move. Levi’s had pulled a similar move in Santa Clara, turning its covered sign into an Instagram profile gag.

By Nischay Rathore

Other articles from Soccer

Deniz Undav Takes Superior Player of the Match Honors for Germany-Ivory Coast Game

22 minutes ago

Deniz Undav Takes Superior Player of the Match Honors for Germany-Ivory Coast Game

Undav has shone as Germany's super sub at the World Cup, with five goal contributions. He scored and assisted twice, coming on against Curacao before a brace and Superior Player of the Match award versus Ivory Coast. One involvement every 11 minutes, the Stuttgart man came on at the 64th minute against Curacao and at the 60th versus Ivory Coast.

By Nischay Rathore

Nico Schlotterbeck's World Cup Run Likely Over Due To Suspected Ligament Injury

28 minutes ago

Nico Schlotterbeck's World Cup Run Likely Over Due To Suspected Ligament Injury

In Germany's 2-1 comeback win over Ivory Coast, Schlotterbeck moved gingerly through the first half after taking a knock and was forced to leave the game at halftime, being replaced by Antonio Rudiger. “Nico is suspected to have sustained a ligament injury. It's not looking good”, said Julian Nagelsmann. Germany has qualified for the knockout stage with two wins.

By Ankit Sharma

Deniz Undav's Brace Gives Germany a Comeback Win Over Ivory Coast

about 2 hours ago

Deniz Undav's Brace Gives Germany a Comeback Win Over Ivory Coast

Franck Kessie had given Ivory Coast the lead in the 30th minute, converting a rebound after Yan Diomande's cross. Substitute Undav equalized in the 68th minute, then struck again to complete his brace and win it for Germany. The result moves Julian Nagelsmann's side to six points, mathematically securing their place in the Round of 32.

By Tanish Chachra

about 2 hours ago

Luka Doncic Admits He Roots for Spain and Brazil

Luka, who's LA World Cup ambassador, says scheduling prevents him from attending in person. "I won't be able to go there to watch it live even though I'm ambassador. But on TV I watch it all the time," Doncic said. A lifelong Real Madrid supporter, he's rooting for Brazil and Spain but says he's "rooting for good games" above all.

By Adit Pujari

Netherlands Become First Nation to Score 100+ World Cup Goals Without Winning Title

about 2 hours ago

Netherlands Become First Nation to Score 100+ World Cup Goals Without Winning Title

Netherlands have become the first nation in World Cup history to score over 100 goals in the tournament without ever lifting the trophy, according to CBS Sports Golazo. The Dutch have reached three finals,1974, 1978 and 2010, but lost each time. The milestone underscores their reputation as one of the sport's great near-misses on the biggest stage.

By Tanish Chachra

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