Heinz to Crown NFL Draft’s No. 57 Pick With Jacket, Ketchup for Life

2 months ago

Heinz to Crown NFL Draft’s No. 57 Pick With Jacket, Ketchup for Life

Heinz will honor the 57th overall NFL Draft pick with a custom red “Mr. 57” jacket, lifetime ketchup supply, and brand partnership opportunity. Former No. 57 pick Devin Hester said, “That number can mean” a lot, adding Heinz has “turned 57 into an icon.” The celebration fits for two reasons: Heinz’s famous “57 varieties” slogan and Pittsburgh being its hometown.

By Suresh Menon

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