Heinz Turns Taped-Up Bottles at World Cup Into Marketing Win

2 months ago

Heinz Turns Taped-Up Bottles at World Cup Into Marketing Win

World Cup stadiums served Heinz condiments, but FIFA’s sponsor rules forced bottles to be covered with black tape because Heinz isn’t an official tournament partner. The brand turned it into a campaign, posting taped-up bottles with the statement: “Unofficial stadium ketchup is here.” Levi’s, facing similar logo cover-ups, replied, “dang. you too?” Heinz answered, “we’ll get thru this together.”

By Nischay Rathore

Other articles from Soccer

Wayne Rooney Feels Ghana Should Have Been Awarded A Penalty Against England

2 months ago

Wayne Rooney Feels Ghana Should Have Been Awarded A Penalty Against England

England looked largely secure at the back but had a scare when, in the 79th minute, Ezri Konsa leapt into a challenge on Prince Kwabena Adu. Ghana's loud appeals were denied, and per Rooney, wrongfully so. "I think that's a penalty. His feet are off the floor when he comes flying in, and he gets the man, not the ball."

By Ankit Sharma

2 months ago

Egypt Midfielder's Goal Clocks 76.7 MPH Ball Speed, World Cup's Fastest Goal Strike So Far

Emam Ashour produced the World Cup’s fastest goal by ball speed so far, with Adidas’ Trionda connected ball clocking his strike at 123.4 km/h (76.7 MPH). The 20th-minute blast gave Egypt a 1-0 lead against Belgium in their Group G opener, but Mohamed Hany’s second-half own goal forced a 1-1 draw, turning a record hit into a shared point.

By Nischay Rathore

Ronaldo Reveals How He Used Himself as Decoy in Nuno Mendes' Free Kick Goal

2 months ago

Ronaldo Reveals How He Used Himself as Decoy in Nuno Mendes' Free Kick Goal

Cristiano Ronaldo said he planned to take Portugal’s second free kick against Uzbekistan, then used his stance as a decoy. “I told them to trick the goalkeeper and for Nuno to shoot hard,” he said. Nuno Mendes curled in the 17th-minute left-footer, doubling Portugal’s lead. Ronaldo scored twice as Portugal demolished the Uzbek defense with a 5-0 Group K victory.

By Nischay Rathore

Jordan Leaves World Cup With Gifts and Thank-You Letter for Organizers

2 months ago

Jordan Leaves World Cup With Gifts and Thank-You Letter for Organizers

Jordan left its first World Cup without a knockout place, but with a graceful farewell gesture. Before departing, the delegation gave organizers keychains, traditional sweets and a thank-you letter, saying, “Thank you for making Jordan’s first experience in a World Cup truly unforgettable.” Jordan lost their World Cup opener against Austria 3-1 before a 1-2 loss against Algeria.

By Nischay Rathore

England Have Failed to Win Both Opening Group Games at Eight of Last Nine Tournaments

2 months ago

England Have Failed to Win Both Opening Group Games at Eight of Last Nine Tournaments

The 0-0 draw against Ghana means the 2018 World Cup remains the only major tournament since EURO 2008 where England won both their opening games. In the 2018 edition, England recorded wins over Tunisia and Panama before losing their final group game against Belgium. Thomas Tuchel's side needs a draw against Panama to ensure qualification for the knockouts.

By Ankit Sharma

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