Heinz Turns Taped-Up Bottles at World Cup Into Marketing Win

8 minutes ago

Heinz Turns Taped-Up Bottles at World Cup Into Marketing Win

World Cup stadiums served Heinz condiments, but FIFA’s sponsor rules forced bottles to be covered with black tape because Heinz isn’t an official tournament partner. The brand turned it into a campaign, posting taped-up bottles with the statement: “Unofficial stadium ketchup is here.” Levi’s, facing similar logo cover-ups, replied, “dang. you too?” Heinz answered, “we’ll get thru this together.”

By Nischay Rathore

Other articles from Soccer

Atlético Madrid to File Complaint Against Barcelona to FIFA Over Julian Alvarez

20 minutes ago

Atlético Madrid to File Complaint Against Barcelona to FIFA Over Julian Alvarez

Club CEO Gil Marin said Atletico will rightfully defend the interests of the club and approach FIFA over Barcelona still reportedly being in touch with Alvarez. "We are going to file a complaint against Barcelona for negotiating with a player under an active contract during the protected period”. Alvarez expressed his desire to leave Atletico after Argentina's win over Algeria.

By Ankit Sharma

Ghanaian Voodoo Priest's Harry Kane Warning Goes Viral After 0-0 Draw

25 minutes ago

Ghanaian Voodoo Priest's Harry Kane Warning Goes Viral After 0-0 Draw

Nana Kwaku Bonsam said he was “working on Harry Kane” to help Ghana, warning, “I will do my work.” Two days later, Kane missed from just outside the 6-yard box as England were held 0-0. Ghana earned a precious Group L point, moved level with England on four points, and left fans online joking that the priest’s prediction had worked.

By Nischay Rathore

England Make Unwanted World Cup History in Goalless Draw Against Ghana

37 minutes ago

England Make Unwanted World Cup History in Goalless Draw Against Ghana

England's 0-0 draw was a game devoid of meaningful chances. Thomas Tuchel's side had 78.8% possession, which was the highest on record since 1966 for any side in a World Cup match without scoring. England spurned the best chance of the game in the 86th minute when Nico O’Reilly headed against the bar, and Kane blasted the rebound over.

By Ankit Sharma

Luka Modrić Joins Messi and Ronaldo in Highest WC Games List

43 minutes ago

Luka Modrić Joins Messi and Ronaldo in Highest WC Games List

Modrić makes his 200th Croatia appearance in his 21st World Cup game, stretching a run that began with his 2006 tournament debut. Since then, only Ronaldo, with 23 matches, and Messi, with 27, have played more World Cup games among current era icons. In his 199 appearances, Modric has scored 29 goals and provided 31 assists for the nation.

By Nischay Rathore

Cristiano Ronaldo Hits Back at Retirement Talk After Uzbekistan Brace

about 2 hours ago

Cristiano Ronaldo Hits Back at Retirement Talk After Uzbekistan Brace

After scoring twice in Portugal’s 5-0 win over Uzbekistan, Ronaldo dismissed retirement talk. “They said I should retire, but I am here,” he said, adding, “Did I say I’m back? Yes, so that they do not forget.” The 40-year-old stressed unity after a “dark” week, saying outside noise stays constant while Portugal “keep going together” at the World Cup.

By Tanish Chachra

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