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Hollister Signs Top College Stars for New NIL “Rivals Collection”

Hollister has signed six major college football stars — including Michigan QB Bryce Underwood, Florida QB DJ Lagway, and Ohio State WR Carnell Tate — to NIL deals for its new Rivals Collection. Each athlete co-designed apparel pieces using Hollister’s “Feel Good Fleece.” The campaign drops ahead of rivalry week matchups like Michigan–Ohio State and Texas–Texas A&M.