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Homestead-Miami Speedway President Sums Up 2026 NASCAR Finale’s Unique Challenges

“We have to cater to everyone,” said Guillermo Santa Cruz, identifying South Florida’s Latin influence and NASCAR’s American core fanbase. He’ll blend Keys-style vibes, local food, and a racing-first energy to meet expectations. Calling the event “a massive responsibility,” he noted that honoring the track’s identity while drawing casual fans—and keeping “laser-like focus on the green flag”—will shape the weekend.