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How Corey LaJoie Pulled Himself Out of NASCAR Driver’s “Death Spiral”

LaJoie recalls how losing his Cup ride with Spire in 2024 left him in a dejected state, where his efforts never matched results, and confidence vanished. However, Amazon Prime’s 2025 offer changed everything. “They called me, gave me the tools to be successful.” The partnership flourished. "Even Rick Hendrick praised me,” added LaJoie, realizing how much “equity” he still had.